Type styling
Font styling is handled by the Global style sheet, which contains specifics for color, size, font-family, etc. With WordPress, you just choose from these pre-defined styles
Use heading styles to create a visual hierarchy
H1- – don’t use – reserved for Page Title
H2 – this is an example of the H2 style
H3 – this is an example of the H3 style
H4 – this is an example of the H4 style
H5 – this is an example of the H5 style
Use Paragraph for all other text.
Though you can bold it, italicize it, underline it, or any combination of all.
TIPS:
- The key to a great looking website is to keep some consistency to where and how you use Heading styles.
- Remove html styles from documents you’re importing into WordPress (they can create ugly results) – use the T tool on Toolbar to remove such styles. Then re-apply using WordPress Editor toolss.
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Text Alignment
Left align everything. It looks more professional and is easier to read.
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Images
The full width banner images on static content pages should be pretty botanical images (not illustrations), cropped to 900×200. You can find inexpensive images on Bigstockphoto.com. Insert the image before any text content on the page, and set the image to Alignment: none, and Link to: none.
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Colors
Standard colors for this website are:
#866380 – Purple/Plum (menu)
#216788 – Dark blue (footer)
#4a6d4a – Green (text headings)
#93c5db – Light Blue (buttons, logo border)
#f7f6ec – Cream/beige (Shop category menu)
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Buttons
Use the Shortcodes option on the page editor toolbar. Choose one of the darker colors from the above color palette for the background (including the # symbol), and set the Text color to “light”.
Example ButtonButtons in the side column are background images designed outside of WordPress and on the User Guides buttons are hard-coded into the template. But this is the method when you want to create a button on the fly inside a content page (like Practitioner page).